Advertise on the Security Guard News Portal
Focused marketing campaigns that deliver results
Advertising and promotional
opportunities include:
The Security Guard Portal is the premier online publication for security guards, patrols, Security Guard systems and solutions, with an unparalleled reputation and authority. It publishes the latest news, in-depth case studies, research articles and market reports for the security guards sector. The Security Guard News Portal is essential reading for anyone who want to keep up-to-date with the latest manned guarding and patrol solutions as well as technology and regulatory changes.
We publish the latest security guard news, including manned security services, protection, armed security patrols, traffic control, visitor access control and escort, maintenance of entry/exit logs, crime and theft prevention, emergency response, technically trained security professionals, management and supervisory personnel, occupational health screening, security training, building entry control, facility monitoring, resource protection support, loading dock security.
A highly targeted publication
Our readers have responsibility for purchasing and managing manned security and security guards services. The Security Guard Portal provides advertisers with a unique opportunity to promote their products and services in a respected, authoritative medium to the key members of the security guards industry.
Our audience is constituted of security guards, security agents, watchmen, security officers, safety patrol, bodyguards, protection agents, supervisors, alarm responders, private patrol officer, and security managers and directors. They work in many different sectors, including retail and shopping centres, banks and financial services, healthcare and hospital facilities, universities and colleges, manufacturing and industrial, offices and residential, as well as government services.
In the past, we have commissioned independent research companies to provide an objective and independent survey of our readers. They question readers to clarify their job function, buying or specifying involvement, and the impact of adverts in the Security Guard Portal.
In the latest survey,
- 82% of readers reported having direct purchasing influence within their company.
- 63% of readers reported having purchased or recommended a purchase or requested further information as a result of an advertisement in the Security Guard Portal.
- 61% of readers said the the Security Guard Portal was the site they visited most often for Security Guard news and resources.
Visits to the Security Guard Portal site are steadily increasing with currently over 35,000 visitors each month, representing 300,000 monthly page impressions.
Delivering results
By advertising in the Security Guard Portal, you ensure that you are getting the very best coverage of the security guards sector, AND also that your adverts are reaching the key decision makers.
If your target is the Security Guard market, and you want to implement focused marketing campaigns that deliver documented results, fast - then advertise in the Security Guard Portal.
Cost-effective marketing that gets results
- Keyword sponsorship: With this new powerful option, you can "purchase" a specific keyword on the Security Guard Portal, e.g. "patrol" or "guarding". Then, for the entire duration of your campaign, we will automatically generate an active hyperlink from this keyword to your website (home page of specific product page for instance). This hyperlink will appear on ALL instances where the keyword appears in the copy of ALL the articles we have published. Keyword sponsorship costs £500 / keyword / month (+ vat), or 750 euros, or 950 US$ (minimum 3 months).
- Banner advertising: With banners, you can display your latest products and promotions, in a highly visible area of our site. Your banner can be linked to any page on your website (your home page, or the relevant product page for instance), giving you both sales lead and brand exposure. A banner advert costs £500 / month (+ vat), or 750 euros, or 950 US$.
Technical specs: Top banner = 468 pixels wide x 60 pixels high, gif or jpg, no more than 8kB. Right banner = 160 pixels wide x 60 pixels high, gif or jpg, no more than 8kB.
- Directory: Our directory is one of the most visited areas of the entire site. Thousands of visitors use it to source suppliers of Security Guard products and services. You can add your company details in our Directory for only £149 / year + vat, or 225 euros or US$299. With your standard entry, you will get your company's full contact details, your company's description and your company will be listed in all product & service categories relevant to your business.
You also have the option of upgrading your entry. With an upgraded entry in the Security Guard Portal directory, you will get the following benefits: guaranteed first page listing, highlighted entry, active hyperlink back to your site, and your logo to promote your brand. The cost of upgrading your directory entry is only £449 / year (+ vat), or 675 euros, or $899. - Sales lead generation: With the Security Guard Portal's sales lead generation service, you get a special link on all the articles we will publish about your organisation. This special link will be highlighted to stand out on the page, so that readers can follow it to register their interest and send you their details. From previous experience, our sales lead service generates hundreds of genuine and 'hot' sales leads. This sales generation service costs only £95 / month (+ vat), or 150 euros, or 170 US$ (minimum 12 months). Based on the cost of sales lead generation through other channels (compare it to the cost of a stand at a trade show or even a 1 page advert in a printed magazine), this is a remarkably cost-efficient commercial investment.
- Other opportunities: We can also tailor advertising / promotional packages to suit your exact requirements. For instance, if you want to give strong exposure to your latest product range, we can devise a tailored marketing campaign with a combination of brand advertising and lead generation techniques.
Contact our sales team if you need more details.
